How to link a data source to Google Tagmanager?
OK, you decided to get started with DataStudio. What you need to know now is how to link your data sources. By connecting data sources to DataStudio,...
Tutorial: How to add a user or agency to Google Ads
Google Ads is the center of your online ad management through Google, and by sharing access to your Google Ads account, you can collaborate with other...
SEO best practices for new websites
Many new as well as existing websites face the same problems. Set up your website SEO optimally with the key SEO tips we often encounter during our...
What are Google Ads?
Google Ads is the collective name of Google’s advertising solutions. Google is the largest provider of online advertising space. Google Ads’...
What is Google Search Console?
Google Search Console (or “GSC” for short) allows you to monitor and manage your website through an official Google portal that is full...
What is an API?
The term API is an acronym and stands for “Application Programming Interface.” Think of an API as a menu in a restaurant. The menu offers...
What is on-page SEO?
Within SEO, we distinguish between on page SEO and off page SEO. But just what is the difference between these factors? You can actually tell from...
What is link building?
Link building is the process of acquiring hyperlinks from other websites to one’s own site. A hyperlink (usually just called a link) is a way...
What is Google?
Google began in 1996 as a research project of Larry Page and Sergey Brin, two students at Stanford University . The students invented a system in...
What is Noindex?
A noindex tag tells search engines not to index a page. This means they are not allowed to crawl and save a page. This can be ideal for pages you...
What is a redirect?
A redirect, temporary or permanent, sends users and search engines from the requested page to another location. This often happens when content is...
What is word count?
The number of words on a web page matters. Too little content can reduce the credibility of the search, marking the content as low quality. Although...
What is a Title Tag?
Entering the title tag is probably the most important thing you can do for on-site SEO. It is the title that search engines use to display your website,...
What is PPC (pay-per-click)?
Pay-per-click or PPC ads are digital campaigns that allow users to highlight your website on Google’s results page. Google is one of the largest...
What are headers?
Heading tags are perhaps the most important element you can use when it comes to search engine optimization. These SEO terms – H1 through H6...
What is crawling?
Crawling is what happens when a search engine robot “reads” your website. The information is kept in a huge index that websites such...
What are breadcrumbs?
Breadcrumbs or breadcrumbs are a navigation tool that shows users what path they have taken and where they are on a Web site. Although not common...
What is Alt text?
Alt text is optional text that you can add to an HTML element, making something without words “readable” by search engines. Search engines...
What is a copywriter?
A copywriter is actually a text writer. Generally, however, the term refers to a specific kind of writer: someone who provides texts that are intended...
What is a keyword?
Keywords are keywords used by search engine visitors. When performing a search, the search engine displays Web pages to the user that match the search...
What is a website?
The literal meaning of website is “place on the Internet. A Web site is a collection of pages accessible via the Internet. A Web site can be...
What is WordPress?
WordPress – the most widely used website platform in the world WordPress has grown from a blogging platform to it a super comprehensive and...
What is Yoast SEO?
Yoast – the best-known SEO plugin for WordPress Yoast SEO is a WordPress plugin that helps you optimize your WordPress SEO. The free WordPress...
What is local SEO?
Local SEO helps you get your brand noticed by customers who are in a physical location near you. (Think about how often you search “eat near...
