Tutorial: How to add a user or agency to Google Ads

Written by Sherlock SEO Agency

Google Ads is the center of your online ad management through Google, and by sharing access to your Google Ads account, you can collaborate with other people on the same Google Ads account. When working with an online marketing agency like Sherlock SEO, providing the right level of access is crucial to ensure we can help you grow your business.

It is important to give the right access to the right person. In practice, however, we often find that for a lot of people it is not always easy to determine what the relevant access is and how to provide it.

In this article, we will go through the various steps and options when granting access to users.

So are you ready to give us access to your Google Ads account to increase your conversions and get maximum results from your ad spend?

Great! So do we.

As a leading Google Ads Partner since 2015, we achieve better results with lower CPCs and higher conversions.

Read more about growing with paid search here.

However, don’t worry about sharing your login information with us. In the steps below, we’ll explain to you in great detail how to safely and easily add us to your Google Ads account.

Don’t have an existing account yet? Then, of course, we can also support you with setting up an account for you and your organization.

Add user Google ads

You can share your Google Ads account in two ways:

  1. Sharing your Google Ads account with an individual person
  2. Sharing your Google Ads account with an agency (such as Sherlock SEO)

Whichever of the two options you choose, first make sure you are logged into your Google Ads account.

Before we do that, however, let’s briefly explain the difference between the two types of accounts.

What is the difference between a Google Ads account and a Google Ads Manager account?

First, let’s briefly explain the difference between these 2 types of accounts:

  • Laten we eerst kort het verschil uitleggen tussen deze 2 soorten accounts:
  • Google Ads Manager account (MCC): an account that allows you to manage multiple Google Ads accounts, including other manager accounts, from one login and one dashboard. This is often the case with large advertisers or agencies managing multiple client accounts.

Now that we have that difference clear let’s log in first so you can start sharing access. To do so, go to: https://ads.google.com/intl/nl_nl/home.

Are you already logged in? Click the wrench icon in the upper right corner with “Tools and Settings” (or “Tools and Settings” if your language is set to Dutch) and under “Setup” click “Access and Security.”

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Then you will see four different tabs: users, managers, related managers and security. Giving someone access to your Google Ads account can be done in two ways: through users or through managers.

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Option 1: Sharing your Google Ads account with an individual user

Small note: To grant or remove access for users on a managed account, you must have an Admin access level.

If you only want to assign a single user and not an agency like Sherlock then, if it is not already open automatically, you can click on the “Users” tab. Here you can invite individual users to access your Google Ads account. Click the blue plus sign and enter the email address of the person you want to invite.

Then choose the level appropriate to the permissions you want to share for account access:

  • Email only (Email only): rejected ad and policy notifications, campaign maintenance notifications, ideas for improving campaign performance, industry-specific newsletter and product review opportunities.
  • Billing
  • Read only
  • Standard
  • Admin

Sherlock SEO Agency - inviting-individual-users-into-your-google-ads-account

Before choosing the access level of a new user, consider what that person should be able to do and what functions that person should not have access to.

Going through the list above and asking these questions will help you determine the appropriate level of access for the new user.

Both required fields completed? Click send invitation (“send invitation”). After that, the person you granted access must accept the invitation. This invitation will be sent by email. Once you send the invitation, you will also see the invitation listed under “invitations pending. Hier kunt u de uitnodiging zo nodig ook weer intrekken.

Sherlock SEO Agency - pending-invitations-google-ads-account

Note that sometimes people get stuck when inviting because Google gives the error message that the email address is not in a permitted domain. This requires you to change the security settings to add this email address. To do this, go to the fourth tab “security”.

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Option 2: Sharing your Google Ads account with an online marketing agency (such as Sherlock SEO)

However, if you want to share your account with an agency that uses a manager account (MCC) to manage different clients, you can do this yourself by adding us through the managers tab, but the simplest step is actually by sharing your ID with us.

Share your ID number with your agency. In fact, every Google Ads account has a unique ID. The ID number can be found at the top right of your Google Ads account.

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We (Sherlock SEO), then request access to your account via the Sub-Account settings tab in the left menu of our Google Ads manager account. We doen dit via Settings > Sub-account settings > het blauwe plusje >> Link existing account.

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You will get an email from Google after this to accept your sharing request and then we as Sherlock SEO (or another agency) will have access to your Google Ads account and can help grow your business through advertising on the Google network.

How to change or remove user access from your Google Ads account?

Mistakes are human and sometimes you want to change someone’s access or even remove them from your Google Ads account altogether.

Edit access level of a Google Ads user

Sign in to your Google Ads account (if you are not already signed in)

Again, click on the wrench icon in the upper right corner with “Tools and Settings” (or “Tools and Settings” if your language is set to Dutch) and under “Setup” click “Access and Security”

Find the user you Place your cursor on a user’s access level in the “Access level” column, then click the arrow that appears to select a new access level for the user.

Sherlock SEO Agency - changing-the-access-level-of-a-Google-Ads-user-1024x259

Remove access to a user or agency:

In the same table, find the user you want to remove and click “Remove access” in the “Actions” column.

Remove access for an agency? Then click on the “Manager” tab at the top left. Find the correct agency and choose “Remove access” from the “Actions” column.

Sherlock SEO Agency - remove-manager-access-from-your-Google-Ads-account-1024x103

Optional: The “Security” or “Security” tab.

In this tab, you can secure your account. To resolve any error message from Google from the first option, go to allowed domains and add the domain in question (for example, sherlockseo.com).

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And that’s all! It should now be easier for you to give the right Google Ads access to the right person. Still not quite clear? Get in touch with Sherlock SEO!



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