What are Google Ads?

Written by Sherlock SEO Agency

Google Ads is the collective name of Google’s advertising solutions. Google is the largest provider of online advertising space. Google Ads’ main advertising channel is search engine ads. Google became big thanks to ad revenue and it remains so to this day. Search engine ads have changed the ad market forever.

The biggest advantage of these ads is that you only pay when someone clicks on them. That’s also where the name PPC (Pay Per Click) comes from.

That’s also where the name PPC (Pay Per Click) comes from. You set your daily budget and the amount you want to pay per visitor.

In addition to the Search Engine Ads, you have a host of other advertising options at Google:

Across all those different ad networks you can deploy a huge variety of ad types and formats, we will limit ourselves in the following listing to the most common ones: