Written by Sherlock Holmes
Entering the title tag is probably the most important thing you can do for on-site SEO. It is the title that search engines use to display your website, so it is important to use keywords that are relevant to your overall website.
But the content should be more than just a keyword, because people will use it to determine whether they want to visit the page or not. The title should be written in a purposeful and sensible way (usually 65 characters or less).
This text will appear as a clickable title in search results and browser tabs.
