Written by Sherlock Holmes
Pay-per-click or PPC ads are digital campaigns that allow users to highlight your website on Google’s results page. Google is one of the largest sellers of PPC ads on the market, through Google Ads. PPC can also help drive users to your Web site to increase search rankings.
The best strategy is to add some PPC spending to your overall digital strategy if you have the budget for it. Make sure PPC messages and ads use the same keywords and images as your website for a unified presence online.