Collect Leads with Google Ads

Google has recently added a new extension form to search campaigns: lead form extensions. An important and nice addition for all companies that want to generate leads. In short, these extensions ensure that a company can receive leads through the Google ad without having to visit the website. Advertisement extensions Before explaining the new extension, … Read more

What is Google Ads?

Google Ads is the collective name for Google’s advertising solutions. Google is the largest supplier of online advertising space. The main advertising channel of Google Ads is the search engine ads. Google became big thanks to its advertising revenues and this continues to be the case to this day. The search engine ads have changed … Read more

What is Google Search Console?

With Google Search Console (or GSC” for short) allows you to monitor and manage your website via an official Google portal that is full of useful statisti Moreover, it is a completely free tool but invaluable for arriving at interesting insights. Search console helps you detect problems that may be preventing the your site from … Read more

What is an API?

The term API is an acronym and stands for “Application Programming Interface”. Think of an API as a menu in a restaurant. The menu provides a list of dishes that you can order, along with a description of each dish. When you indicate which menu items you want, the restaurant’s kitchen does the work and … Read more

What is on page SEO?

Within SEO, we distinguish between on page SEO and off page SEO. But what exactly is the difference between these factors? You can actually deduce it from the name of the beast: On page SEO concerns all optimisation factors within the content of your website, the content, images, internal links, metadata and more…These factors are … Read more

What is linkbuilding?

Link building is the process of acquiring hyperlinks from other websites to one’s own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines also use links to “crawl” the web. A search engine then navigates the web at lightning speed using the links … Read more

What is Google

Google began in 1996 as a research project by Larry Page and Sergey Brin, two students at Stanford University. The students invented a system whereby servers search the Internet and sort the information according to the user’s query. They called this system PageRank. They initially called their search engine BackRub. Today, Google is by far … Read more