Academy Articles

Here at Sherlock SEO Agency, we like to help people grow! That's why we've decided to share our knowledge in the Sherlock Academy.

Sherlock SEO Agency - SEO
Written by Sherlock SEO Agency

SEO best practices for new websites

Many new as well as existing websites face the same problems. Set up your website SEO optimally with the key SEO tips we often encounter during our... 

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Sherlock SEO Agency - google ads
Written by Sherlock SEO Agency

What are Google Ads?

Google Ads is the collective name of Google’s advertising solutions. Google is the largest provider of online advertising space. Google Ads’... 

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Sherlock SEO Agency - api
Written by Sherlock SEO Agency

What is an API?

The term API is an acronym and stands for “Application Programming Interface.” Think of an API as a menu in a restaurant. The menu offers... 

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Sherlock SEO Agency - onpage SEO
Written by Sherlock SEO Agency

What is on-page SEO?

Within SEO, we distinguish between on page SEO and off page SEO. But just what is the difference between these factors? You can actually tell from... 

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Sherlock SEO Agency - linkbuilding
Written by Sherlock SEO Agency

What is link building?

Link building is the process of acquiring hyperlinks from other websites to one’s own site. A hyperlink (usually just called a link) is a way... 

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Sherlock SEO Agency - google
Written by Sherlock SEO Agency

What is Google?

Google began in 1996 as a research project of Larry Page and Sergey Brin, two students at Stanford University . The students invented a system in... 

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Sherlock SEO Agency - Noindex
Written by Sherlock SEO Agency

What is Noindex?

A noindex tag tells search engines not to index a page. This means they are not allowed to crawl and save a page. This can be ideal for pages you... 

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Sherlock SEO Agency - redirect
Written by Sherlock SEO Agency

What is a redirect?

A redirect, temporary or permanent, sends users and search engines from the requested page to another location. This often happens when content is... 

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Sherlock SEO Agency - word count
Written by Sherlock SEO Agency

What is word count?

The number of words on a web page matters. Too little content can reduce the credibility of the search, marking the content as low quality. Although... 

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Sherlock SEO Agency - title tag
Written by Sherlock SEO Agency

What is a Title Tag?

Entering the title tag is probably the most important thing you can do for on-site SEO. It is the title that search engines use to display your website,... 

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Sherlock SEO Agency - PPC
Written by Sherlock SEO Agency

What is PPC (pay-per-click)?

Pay-per-click or PPC ads are digital campaigns that allow users to highlight your website on Google’s results page. Google is one of the largest... 

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Sherlock SEO Agency - headers
Written by Sherlock SEO Agency

What are headers?

Heading tags are perhaps the most important element you can use when it comes to search engine optimization. These SEO terms – H1 through H6... 

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Sherlock SEO Agency - crawling
Written by Sherlock SEO Agency

What is crawling?

Crawling is what happens when a search engine robot “reads” your website. The information is kept in a huge index that websites such... 

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Sherlock SEO Agency - breadcrumbs
Written by Sherlock SEO Agency

What are breadcrumbs?

Breadcrumbs or breadcrumbs are a navigation tool that shows users what path they have taken and where they are on a Web site. Although not common... 

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Sherlock SEO Agency - alt text
Written by Sherlock SEO Agency

What is Alt text?

Alt text is optional text that you can add to an HTML element, making something without words “readable” by search engines. Search engines... 

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Sherlock SEO Agency - copywriter
Written by Sherlock SEO Agency

What is a copywriter?

A copywriter is actually a text writer. Generally, however, the term refers to a specific kind of writer: someone who provides texts that are intended... 

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Sherlock SEO Agency - keywords
Written by Sherlock SEO Agency

What is a keyword?

Keywords are keywords used by search engine visitors. When performing a search, the search engine displays Web pages to the user that match the search... 

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Sherlock SEO Agency - website
Written by Sherlock SEO Agency

What is a website?

The literal meaning of website is “place on the Internet. A Web site is a collection of pages accessible via the Internet. A Web site can be... 

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Sherlock SEO Agency - wordpress
Written by Sherlock SEO Agency

What is WordPress?

WordPress – the most widely used website platform in the world WordPress has grown from a blogging platform to it a super comprehensive and... 

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Sherlock SEO Agency - yoast
Written by Sherlock SEO Agency

What is Yoast SEO?

Yoast – the best-known SEO plugin for WordPress Yoast SEO is a WordPress plugin that helps you optimize your WordPress SEO. The free WordPress... 

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Sherlock SEO Agency blog - local seo
Written by Sherlock SEO Agency

What is local SEO?

Local SEO helps you get your brand noticed by customers who are in a physical location near you. (Think about how often you search “eat near... 

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