What is on page SEO?

Within SEO, we distinguish between on page SEO and off page SEO. But what exactly is the difference between these factors? You can actually deduce it from the name of the beast: On page SEO concerns all optimisation factors within the content of your website, the content, images, internal links, metadata and more…These factors are the easiest to adjust yourself. Opportunities to improve the on-page elements are therefore also checked first in almost every SEO check.

On page SEO is about all the information/data you see on the front-end of your website. Whether this is a page, a post, an image, a hyperlink, a video and more. The most important factor is value and relevance to your potential visitors. On page SEO should also improve the user experience by, for example, providing clarity on your product or service or serve as a guide in the online purchasing process. In the latter case, we speak of conversion optimisation.

The components of on page SEO:

  1. The use of headings (tags like H1, H2, H3, etc.)
  2. The use of paragraphs
  3. The structure of the URL
  4. The length of your texts
  5. The metadata (meta title, meta description, ALT text)
  6. Using the right keywords in all the above elements!
  7. The quality of images / videos / infographics
  8. The weight of your media
  9. The hyperlinks between different pages
  10. The call to actions
  11. The loading speed of your website
  12. The usability of your website on mobile

The easiest on-page SEO adjustments with the most impact and therefore most important to remember:

  • Google likes long texts and therefore looks at what is called “word count”. Pages at the top of the search results have an average word count of between 1,140 and 1,285.
  • Think about your headings and metadata. The most important keywords should be central here. You can preview your metadata as it would appear in Google using SERP preview tools such as SEO mofo. If you have a WordPress website, you will enjoy using the Yoast plugin.
  • Work on your internal link structure. Put hyperlinks from keywords in your text to other relevant pages within your website.


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