Case Study – Roofing: Roofcover – Digital Marketing

“Sherlock delivered a professional approach when it came to creating our new website, resulting in a lot of interesting leads.”


  • Industry: Roofing services
  • Customer at Sherlock SEO since: 2016
  • Service provided: Website, content, SEO/PPC, Analytics
Sherlock SEO Agency - roofcover logo

What does the customer want?

Roofcover is a specialized roofing company from Aartselaar with more than 30 employees. Their working area covers all of Flanders. Roofcover has, amongst other things, a 24/7 intervention service for their professional customers. Next to roofing, Roofcover also offers related services for the private market such as roof and wall insulation, renovation of facades and finishing attics.

What does Sherlock Offer?

Roofcover had been working with Yellow Pages for some time for their online campaigns. As a test, Roofcover wanted to try out Google Ads. This test turned out well for Roofcover and the cooperation was extended to Search Engine Optimization and finally even a new website.

    • A new website (fast and mobile friendly)
    • Improved layout/structure
    • Focused on how people search
    • Actively asking people to contact you
    • Google friendly texts
    • Customer experiences

The results:

+243% more phone inquiries
+200% more application forms
+300% more email applications