Case study: Franchise: Lederland – Digital Marketing

“The in-depth knowledge of the retail sector, a cross border team and professional approach makes us very happy to work with Sherlock SEO Agency”


  • Company: Lederland
  • Industry: Furniture store
  • Customer at Sherlock SEO since: 2015
  • Service provided: technical SEO
Sherlock SEO Agency - lederland-logo

What does the customer want? is the leather seating specialist in the Netherlands with 7 branches. Being present in the search engine is essential for Lederland, so potential customers discover the offer online.

What does Sherlock Offer?

Lederland has been a customer of Sherlock for many years. A technical SEO analysis showed that the information architecture (where each store had its own section on the website) was creating a lot of duplicate content. This was keeping the website from reaching the highest positions in Google for the best terms. These were terms that were often offered more than €5 per click through Google Ads. From an SEO point of view, it was decided to adjust the information architecture whereby 9,000 of the 10,000 pages were removed. The internal link value improved and the rankings increased phenomenally.

Sherlock SEO Agency - lederland-website

The results:

  • +30% organic traffic
  • +243% more phone inquiries
  • +200% more application forms
  • +300% more email requests