SMB SEO Case Study – Glazing Contractor

How organic search attracted 99% more visitors and grew conversions with 61% for this glazing company.

Boven Yvo

  • Industry: Construction, Glazing
  • Four locations under two different brand names
  • Customer with Sherlock SEO since: 2017
  • Services provided: SEO/PPC, Content, WordPress, Analytics
Sherlock SEO Agency - Boven Yvo

Client Expectations

Boven Yvo is a leading glazing specialist from East Flanders. With branches in Beveren, Beervelde, Opwijk and Knokke, they serve about all of East Flanders and Flemish Brabant. They are a preferred partner for Reynaers alu windows and doors. Their most recent acquisition of a company which offers PVC windows in Knokke broadened their reach to the Western coastal part of Belgium.

Boven Yvo needed a trusted digital marketing partner that could drive leads. Boven Yvo decided to outsource all digital marketing management to Sherlock SEO Agency since 2017. Regular SEO audits, SEO optimization, content/copywriting/blogging, and google ads campaigns.


  • Lead Generation
  • Local Lead Generation
  • SEO, PPC & Website Management
  • Content creation (Blogs, service pages, email, infographics)
  • Webdesign and webdevelopment
  • Webanalytics

First we made sure all conversions were tracked and performance campaigns on search were bringing in leads. The data from these campaigns was used to build organic and paid campaigns.

We technically optimised the existing website together with the client’s developers. We optimised on-page SEO, added extra content and implemented a Pinterest strategy.

When the client’s developer stopped their business we took over the webmaster services and serviced our client with wordpress updates and security.

After a lot of work on content and campains the optimization opportunities where not economically viable anymore and we decided to build a whole new website.

Sherlock SEO Agency - Boven Yvo - google-analytics-overview

The results:

Over a one-year period (June 2019 vs. June 2020), the number of visitors doubled and leads nearly tripled.

  • +100% website visits (291 vs 644) – Search Console data
  • +60% goal conversion rate – all conversions, Google Analytics
  • +170% conversions – all conversions, Google Analytics

These success ratio’s where only possible because we worked very hard on an informative site that was user friendly and SEO-optimised.