Case Study – Glazing Contractor: Boven Yvo – Digital Marketing

How organic search attracted 99% more visitors and grew conversions with 61% for this glazing company.

Boven Yvo

  • Boven Yvo
  • Company: Above Yvo
  • Industry: Construction Company
  • Customer with Sherlock SEO since: 2017
  • Services provided: SEO, SEA, Content, website
Sherlock SEO Agency - Boven Yvo

What does the customer want?

Boven Yvo is a leading glazing specialist from East Flanders. With branches in Beveren, Beervelde, Opwijk and Knokke, they serve about all of East Flanders and Flemish Brabant. They are a preferred partner for Reynaers alu windows and doors. Their most recent acquisition of a company which offers PVC windows in Knokke broadened their reach to the Western coastal part of Belgium.

Boven Yvo needed a trusted digital marketing partner that could drive leads. Boven Yvo decided to outsource all digital marketing management to Sherlock SEO Agency since 2017. Regular SEO audits, SEO optimization, content/copywriting/blogging, and google ads campaigns.

What does Sherlock Offer?

  • Lead Generation
  • Local SEO
  • PPC Management
  • Content creation
  • Webdesign and webdevelopment
  • Webanalytics

First we made sure all conversions were tracked and performance campaigns on search were bringing in leads. The data from these campaigns was used to build organic and paid campaigns.

We technically optimised the existing website together with the client’s original developers. We optimised on-page SEO, added extra content and implemented a Pinterest strategy.

When the client’s developer stopped their business we took over the webmaster services like updates and security for WordPress. Finally we also rebuild the whole website.

Sherlock SEO Agency - Boven Yvo - google-analytics-overview

The results:

Over a one-year period (June 2019 vs. June 2020), the number of visitors doubled and requests nearly tripled.

  • +100% visits (291 vs 644) – Search Console data
  • +60% goal conversion rate – all conversions, Google Analytics
  • +170% more goals perfected – all conversions, Google Analytics

The success was not so much in optimizing the website and existing content, but in creating new optimized content. The new pages accounted for a large portion of the new visitors. Also making gains with SEO? Contact Sherlock