Board Of Innovation is an Innovation Consultancy Agency based in Antwerp. Board of Innovation creates a lot of content and did their own SEO in-house. They requested a Professional SEO audit to check for duplicate content and content cannabalisation issues.
Because of the amount and quality of content produced the website received quite high amount of visitor numbers and they ranked #1 on many highly competitive search terms.
Sherlock SEO Agency was tasked with an SEO-Audit that focussed on cannibalisation and duplication.
Sherlock analyzed how the website was indexed in the Google search engine. Which pages were scoring for which search terms and was there any potential for cannibalisation?
The results were clear: there were no major cannibalisation issues. Some terms ranked for different pages in the Google Search Results (SERP), as those pages had different search intentions.
However, there still appeared to be a number of optimisation opportunities for the website, so we worked on:
The keywords that were important to Board Of Innovation were monitored in SEMRUSH. Immediately after the adjustments, we saw SEO visibility double for these keywords (from 5% to 10% visibility).