B2B SEO – Technical & On-Page SEO Case Study


  • Company: Board of Innovation
  • Industry: Consultancy
  • Customer with Sherlock SEO since: 2019
  • Services provided: SEO, PPC, Content & WordPress, Analytics
Sherlock SEO Agency - logo-board-of-innovation


The Antwerp Innovation agency Board Of Innovation was going to open a second office in New York City. To support their expansion they wanted to double down on organic search.

They came to us with the question of an extensive SEO audit and optimization to make sure the site performed well. Besides the technical part they where active content creators and wondered if they had cannibalisation issues.

They already ranked for super well for very competitive keywords keywords in the US. Could we improve?


We started with an extensive SEO audit. A search for cannibalisation showed us there where some pages that showed issues, further research showed different search intent and we kept all pages.

The SEO audit brought us some sitespeed opportunities as well and we solved these with image- and database optimization. We also optimised internal linking.

Technologies used:

  • Semrush
  • Google Analytics
  • Google Search Console
  • WP Engine
  • Elementor
  • Yoast
  • WordPress
  • Screaming Frog


  • +100% visibility

We monitored our Money Keywords in Semrush and visibility doubled from 5% to 10% directly after our optimisation.

B2B SEO Case Study – Board of Innovation