SEO Case study – Construction Company East Flanders

SEO Case study

Construction Company Above Yvo - Alu windows & doors

Boven Yvo

Company: Above Yvo
Industry: Construction Company
Customer with Sherlock SEO since: 2017
Services provided: SEO, SEA, Content, website

What does the customer want?

Boven Yvo is a leading construction company from East Flanders. With branches in Beveren Beervelde, Opwijk and Knokke, they serve about all of East Flanders and Flemish Brabant with Reynaers alu windows and doors. They also recently started offering service on the coast by acquiring a company that also offers PVC windows in Knokke.

Sherlock has been providing the online marketing story for Boven Yvo since 2017. This means regular SEO audits, SEO optimization, content/copywriting/blogging, and online advertising campaigns.

We have been optimizing the website for two years and the leads have been increasing every year. The client’s biggest concern now was not more leads, but quality of leads. It was recommended that we build a new website that highlighted the quality of Above Yvo more.

What does Sherlock offer?

When you build or renovate you always have a style in mind, this was the starting point for the new website. The realizations were linked to an ingenious system that offers pages that rank for specific search queries about style elements. In addition, we implemented a system where people can find realizations per region. The previous website was already fully optimized, but with the new website, we had new optimization possibilities that were all fully exploited.

 The results:

Over a one-year period (June 2019 vs. June 2020), the number of visitors doubled and requests nearly tripled.

  • +100% visits (291 vs 644) – Search Console data
  • +60% goal conversion rate – all conversions, Google Analytics
  • +170% more goals perfected – all conversions, Google Analytics

The success was not so much in optimizing the website and existing content, but in creating new optimized content. The new pages accounted for a large portion of the new visitors. Also making gains with SEO? Contact Sherlock

Also want more organic growth?
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