Online marketing
“Relentless focus on visitors and conversion. This is how Sherlock SEO makes its clients grow online.”
All the pieces it takes to solve your marketing puzzle, all under the same roof
Our Services
Content Marketing
Or how to use powerful content to bring in leads!
Unless you have closed yourself off from everything that has to do with marketing online for the last couple of years, you will know by now that content marketing is hot. As a company, you can’t ignore it anymore.
If you don’t feel like spending lots of money on (Google) ads every month, and you want to attract visitors to your website organically, then you will need to invest in content for your website in addition to SEO.
Right now, we can almost hear you thinking: “But I’m already doing search engine optimization, so content marketing is unnecessary.”
Our answer is Yes! Investing in content marketing will support all your SEO efforts.
Of course, we are not talking about just some empty texts to fill pages with (hoping this brings new visitors and leads), but content with a concrete goal.
Want to know how you can create content with a purpose for your organization?
Contact us, and one of our experts will be happy to help you.
Online Advertising
Sherlock specializes in performance and direct-response campaigns. Google Ads is very suitable for this. Over the years, we have also provided many Awareness campaigns across various channels such as Youtube and Facebook.
At Sherlock, we like a differentiated approach with a combination of display and video ads on different channels and direct response text ads. We combine these tactics with intelligent remarketing campaigns to bring in maximum conversions.
Display Advertising
Your display ads (also called banners) are displayed through the network of websites that join the “Google Display network.” For example, you appear in YouTube and in apps. These banners can be seen on any device, from desktop to mobile and from smart TV to game console. So your ad appears wherever your ideal target audience is, even on websites like De Tijd and HLN.
In the Google Display network alone there are more than two million websites, more than 650,000 apps and it is possible to advertise on the website and apps of YouTube. In addition to this gigantic Google network, we can also place targeted ads on other Display networks of which Linkedin Ads and Facebook Ads are the two best known. Some quatongen dare to claim that Display ads do not yield anything and you should only advertise in the search engine but nothing is less true. Sherlock has created many campaigns that generated equally good or even better results in the Display network. Do you know which networks and types of advertising are best suited to your goals?
Facebook Ads
Are you reaching your current and future customers and fans through Facebook? Did you know that more than two billion people worldwide use Facebook every day? Who do you want to reach? Thanks to Facebook’s powerful targeting methods, you can find your ideal customer on Facebook!
But how successful are your Facebook advertising campaigns? And how smart are they? Do you have a Facebook advertising account? Do you use remarketing on Facebook? Do you use Facebook in combination with Google and have you set up a funnel?
Facebook ads appear in different places and on different devices. Show your ads in the news feed or in the right-hand column, on Instagram, Messenger and on the Facebook Audience network. Sherlock rolled into Facebook as a direct response specialist from Google and works on different types of Facebook campaigns every day. You can truly call us a Facebook ad specialist today!
Google Ads
Are you already advertising in search? Read Sherlock references and case studies of successful online marketing campaigns and find out what Sherlock can do for organizations like yours. Google is the largest search engine in the world and is used by most of the searchers. But did you know that there are also many other search engines?
Bing for example has a much smaller share but even there there is a group of people that could be very interesting for you. On Bing we often find a slightly older target group that converts very well. When your (target) audience searches for your products, services or company in a search engine, ads in the search engine ensure that you will be found immediately.
Do you still pay for paper circulation or for TV where everyone zaps away at the ads? The unique thing about search engine advertising is that you only pay when someone clicks on your ads and visits your website or calls your company.
LinkedIn Ads
Is your product, service or business targeted at other companies? Then you can’t go around LinkedIn. LinkedIn is the world’s largest professional network. So your ideal customers are guaranteed to be on LinkedIn. LinkedIn has 560 million active professionals worldwide.
Reach your target audience through their function, their employer, industry or one of the many other targeting methods. Do you want more B2B purchases? Do you want to increase your brand awareness or do you want more registrations for an event?
Retargeting
Retargeting (also called remarketing) is a form of where you show targeted online ads to people based on their previous (online) interactions with your website or ads (depending on the advertising platform used). These ads work through tags, pixels or cookies that are placed when people visit your website, social media channel, video or application.
This allows users to be found all over the internet through search ads, Display ads and video ads. Retargeting is the best way to re-target app users, video viewers, website and social media visitors with targeted messages, promotions or specific products (that the user may or may not have viewed). Which way suits you best?
Shopping Ads
Do you sell products online? Then you should definitely use the power of Shopping ads through Google Shopping. Through Google Shopping ads, businesses can instantly showcase their products to potential customers. Users can instantly compare prices and product information without having to visit websites.
As an advertiser, you only pay when someone clicks through to your webshop. At that moment there is already a very strong intention to buy. Lower the threshold to purchase by showing your products to potential customers through Google Shopping.
Youtube Advertising
The days when everyone only watched linear TV are long gone. If you want to capture attention then you need to have an online presence on YouTube, online videos and other online video channels where people also watch TV programs and videos. Video ads are shown on desktops, laptops, mobile devices, game consoles and smart TVs.
All platforms with a lot of impact and therefore ideal to show your message to your target audience through video. Are you reaching all your potential customers with video ads? Have you already made videos to spur your ideal customer into action? Do you want to win with video advertising? Then get in touch with Sherlock!
SEO
Where people used to go to a store or friend to get a reference or advice, today the modern consumer turns to Google. If you are not ranking on top of the search engine, you do not exist. SEO ensures that your website is visible on Google.
The higher your rank, the more potential customers will find their way to your website. To rank high, the search engine must be able to read and understand your website correctly. Sherlock is your webmaster who supports you in your digital ventures.
Keyword Research
At Sherlock SEO Agency, our expert keyword research services are designed to help you unlock the full potential of your online presence. Our team of seasoned professionals utilizes cutting-edge tools and techniques to identify the most relevant and profitable keywords for your business, ensuring maximum visibility and improved search engine rankings.
Linkbuilding
Link building is also called off-page SEO. Link building is the building of links. These links are not on your own website but external links or inbound links, hence the name off-site SEO.
Other names for link building are digital PR or organic promotion. Google says you should not do link building, but links are important in ranking high in competitive niches.
And if you’re not allowed to build or buy links, you have to earn them!
Building links to your website is quite an art. Google punishes websites with a “penalty” if they find that you abuse links. The penalty? They will remove you from their index!
This doesn’t mean you should be fearful of building links, quite the opposite. Every business with a personality has different opportunities to collect links.
Sherlock helps you identify your opportunities and helps you to build links in a way that isn’t being penalized.
Contact us for a creative link-building campaign.
Local SEO
Are you a business that relies on customers from your neighborhood, area, or town?
Businesses that depend on customers from the immediate region need local SEO. Local SEO usually results in a three-pack in the search results.
This three-pack is a Google Maps integration with three business locations.
With the advent of the internet, opportunities have been added for local businesses to generate more visibility, but at the same time, there are still many SMEs and small independents who are making much too little use of local SEO.
The background and initial successes of Sherlock SEO are largely based on local SEO. Sherlock is happy to help you build your local business listings and promote your business to attract customers in local search.
Onpage SEO
Onpage SEO is about the elements that you can adjust on your page as a function of your website optimization. This involves things like URLs, titles, and headers. Of course, it is also about search terms.
If you have never worked on your SEO, on-page SEO optimization is often easy to implement and has a fairly quick effect. Onpage SEO, like technical SEO, is important for the overall health of your website.
Many people are familiar with the term content marketing. But what is content marketing without good on-page SEO? Search terms are at the heart of the Google algorithm and are indispensable for your on-page SEO, but it’s a shame to neglect your on-page SEO if you invest a lot of time, money, and effort into your content.
The content of your website ensures relevance. By taking advantage of all the optimization opportunities available in On-Page SEO, you ensure that Google understands your page content in the best possible way.
Online Reputation Management
Your reputation is worth its weight in gold, both online and offline. Reputation is not something done in one day. There is the age-old saying that reputation comes by foot and leaves on horseback for a reason.
As a result, giving online reputation management the attention deserves is something that has to be part of your business DNA.
After all, before people even think of contacting you, they use the Internet to find out whether you can be trusted.
To generate more trust online, you can do several things. The most important thing to address is customer references.
Great places to start are places like your Google Business Profile (previously Google My Business) and your Facebook page. Of course, there are several review platforms, and each niche has specific websites that are necessary to increase your online reputation.
Sherlock can help set up the systems for your business to ensure that your trust is growing from day one we start working together.
SEO audit Agency – Sherlock SEO
There are many SEO audit tools on the market. An SEO specialist extracts the priorities from all the data and shows you which actions contribute most to SEO success in the short term.
An SEO audit is always customized. As SEO specialists, we have several standard SEO audit tools at our disposal, but the emphasis we place on them depends on a whole range of parameters. Some examples of audits we regularly conduct:
- technical SEO audit
- On-page SEO audit
- link building audit
- competitive analysis
- gap analysis
- Keyword audit
Would you like a complete study? We can do that too, if you are looking for a digital strategy. Before we proceed with an SEO audit, we have a lot of questions for you.
You need no quick fixes but structural solutions. Investing in SEO is something that pays off in the long run. Start today with a thorough SEO audit.
SEO Copywriting Agency – Sherlock
When you think of SEO copywriting, do you think of an SEO copywriter who sprinkles a magic sauce of letters over your texts, maybe just adds some relevant keywords, and is done?
A professional SEO copywriter knows the search intent of your target audience and places your SEO texts in the right place on your website.
Internal links are an indispensable part of a well-written piece of content. A good SEO text does what it needs to do. And text is more than just words: headers, listings, images…. Have you ever compared your page to other pages that rank for the same topic?
Optimal SEO copy is so much more than just words. We have an internal team with years of experience, but even if you already have copywriters on staff, Sherlock SEO can create the briefings and guidelines to ensure they can take their SEO copywriting to the next level.
Search terms underlie the Google algorithm and are indispensable for good SEO rankings, but these days it takes more than doing keyword research and adding relevant keywords to your content. Entities, topics, schema, and a different search engine results page for each user doesn’t make SEO copywriting any easier. The content of your website ensures relevance.
With optimal SEO copy, you make sure Google understands your page content as best as possible.
SEO Strategy
If you are looking for a complete and thorough digital marketing strategy, we recommend that you have a comprehensive SEO audit done. Technical SEO is the basis of this audit, but you need more data to build a solid strategy. A thorough market research is necessary.
A good online strategy considers your competitors, the online advertising market, and social media. Positioning, branding, and UX/UI also influence your SEO. Contact Sherlock SEO for your digital strategy.
Strategic SEO is the sauce between SEO and digital marketing (Social, content, development, customer success, etc.). With SEOPOLY®, Sherlock SEO Agency developed a unique approach to involve your entire organization in your online marketing strategy.
Technical SEO
Most people are aware that SEO revolves around the content on your website. Content is king. That king also needs a castle, and that is technical SEO. Technical SEO depends on whether Google can visit your website and whether your content will be read optimally by Google and thus rank high in the results list.
Developers do have strong technical knowledge but often lack the background in how search engines work. Marketing and communication specialists often lack technical knowledge. The SEO specialist Sits right in between those two.
Is your website optimally accessible for both Google and visitors? Do you have an ideal website structure? How optimally do your internal links drive link value to your most important pages? What is the state of your robots.txt, sitemaps, and canonicals, …
Feeling overwhelmed? Not sure where to start? Call the Sherlock inspectors for a technical SEO audit or 24/7 monitoring.
Web Analytics Agency
Before you just start investing time and money in online marketing, a solid strategy and analysis are one of the things that many companies skip but can make ALL THE difference.
Determining your online strategy starts with a thorough analysis and setting concrete targets.
Sherlock SEO then translates the outcome of this analysis and the established targets into your online strategy with the corresponding concrete actions.
Which channels do we use for which target group? What kind of content or advertisements do we need, and when to seduce your target group via a particular channel?
The Sherlock SEO marketing and measurement model is your guide to better online marketing. Online marketing that DOES deliver results.
