Relentless focus on visitors and conversion.
This is how Sherlock SEO makes its clients grow online.
All the pieces it takes to solve your marketing puzzle, all under the same roof*
Averaging 4.5 out of 5 on various review websites by our customers
Do you want to get more out of your company’s website or your webshop?
In the last decade, online marketing has matured considerably. It used to be enough to outsource your online marketing to “that nephew that had a big mouth over a Christmas party.” Right now, you have to roll up your sleeves and have someone that knows what they are doing and is operating in the trenches every day.
Sherlock SEO understands this like no other. Do you want to get serious about your digital marketing and grow your business online? Then you’ve come to the right place at Sherlock SEO.
With the services listed below, we help our clients achieve their business goals.
- Content Audits
- Content Marketing
- SEO Copywriting
- Content Marketing Strategie
- SEO-vertaling en -copywriting
- Online Marketing Strategy
- Website Analyse
- Conversie Optimalisatie (CRO)
- Online leadgeneration for B2B companies
Of course, it is often wiser to opt for the compounding effect you can get when you use multiple services such as SEO, online advertising, and content marketing.
Don’t know where to start? Can’t see the forest for the trees? Contact us, and we will gladly advise you.
Search Engine Optimization (SEO)
Where people used to go to a store or friend to get a reference or advice, today the modern consumer turns to Google. If you are not ranking on top of the search engine, you do not exist. SEO ensures that your website is visible on Google.
The higher your rank, the more potential customers will find their way to your website. To rank high, the search engine must be able to read and understand your website correctly.
It is crucial that your website responds perfectly to the search engine’s algorithms. Building pages logically, publishing good content, structuring URLs logically, tagging or naming images correctly… SEO involves a lot of work.
Sherlock SEO Agency helps you to monitor your website health 24/7 and works with you to develop a plan to achieve your business goals optimally.
Website Audits
A good healthy website is necessary to score high on Google. An audit shows the issues and opportunities. It is possible to monitor your website 24/7 this way, you prevent issues from becoming real problems.
The symptoms we encounter on websites often point to an underlying problem that requires a structural approach. An audit is the first logical step to ranking high in search engines.
Based on an extensive questionnaire and consultation, we determine which audit best suits the needs of your objectives. The analysis performed by our consultants often provides surprising insights.
Did you know that many things are often overlooked in an SEO audit because they require years of training? Some things are impossible to find out with just a standard SEO report.
Sherlock as an SEO specialist, wants to deliver structural solutions that contribute to lasting success.
SEO & Online Marketing Strategy
After extensive online market research, all acquired insights come together in a holistic strategy. Get to work with your opportunities, threats, weaknesses, and strengths and also those of your competitors. A digital marketing plan provides a basis for further collaboration.
A good SEO strategy is indispensable for a digital marketing plan to succeed.
Take your SEO to the next level with Sherlock SEO Agency.
Technical SEO
Technical SEO is the foundation of online marketing success. Improving your website’s technology and information architecture improves the life of search engines and your visitor.
A website must load quickly, and the most important information must be easy to find. Every day we see how website performance has a direct effect on conversions. The technical side of marketing is now an integral part of a successful digital marketing strategy.
Onpage SEO
Without content, you won’t be found online.
Onpage SEO is the optimization of content so that your website content becomes more complete, qualitative, and readable for humans and machines. We do this by adding the right keywords in the right places, placing internal links and writing new pages, or even removing inferior pages.
Because your beautiful texts should be seen, shouldn’t they?
SEO Copywriting
Without content, you won’t be found online. And SEO is more than just copywriting, but the texts on your website might just be the easiest thing to create more impact quickly.
Just test it out. Write one text every day for thirty days; six months later, you will have much more visitors than today.
Invest in a professional SEO copywriter, or why not a whole content team and drive your website forward!
Linkbuilding, Off-Page SEO & Digital PR
Links that point from other websites to yours are called backlinks. Obtaining or building these links is also called off-page SEO or Digital PR.
A link to your website is like a recommendation to Google. The more you are an expert in your field, the easier it is to gather quality links. You might just not have a clue how to gather those links, luckily Sherlock does.
If technical and content-related SEO is optimal but proves insufficient, we find that competitors often collect more backlinks. A digital PR campaign can help to get that number one position.
Local SEO
Our first successes in SEO were with companies that generated more sales from customers in their direct neighborhood. For more than 10 years, we have helped many companies generate more local visibility by optimizing for local searches.
You don’t have the time or the knowledge to be involved with Online Marketing? This doesn’t have to be a problem. Make sure you have an optimal website that performs technically and content-wise and makes sure you send enough external signals of trust to Google (e.g., by optimizing Google My Business and consistent online listings).
Online Reputation Management
Your reputation is worth its weight in gold, both online and offline. You don’t build a reputation in one day, so it is important to give it extra attention.
Before people contact you, they use the Internet to find out whether you can be trusted.
To generate more trust online, you can do several things. The most important thing to address is customer references. You can ask for references on Google My Business and your Facebook page.
There are several review platforms, and each niche has specific websites that are necessary to increase your online reputation.
Content Marketing
Or how to use powerful content to bring in leads!
Unless you have closed yourself off from everything that has to do with marketing online for the last couple of years, you will know by now that content marketing is hot. As a company, you can’t ignore it anymore.
If you don’t feel like spending lots of money on (Google) ads every month, and you want to attract visitors to your website organically, then you will need to invest in content for your website in addition to SEO.
Right now, we can almost hear you thinking: “But I’m already doing search engine optimization, so content marketing is unnecessary.”
Our answer is Yes! Investing in content marketing will support all your SEO efforts.
Of course, we are not talking about just some empty texts to fill pages with (hoping this brings new visitors and leads), but content with a concrete goal.
Want to know how you can create content with a purpose for your organization?
Contact us, and one of our experts will be happy to help you.
Content Audits
Did you already invest heavily in content in the past, but the visitors are still not coming? Or are you getting visitors, but they are just consuming content and not converting into leads?
Then it’s high time to analyze your existing content.
Analyzing your existing content will ensure that you don’t spend unnecessary (much) time writing texts, making videos, or creating other forms of content that are not at all popular with your target audience.
In addition, a content audit can help you improve your existing content in terms of findability in Google.
If you are serious about creating content for your business, then a content audit should always be part of your strategy.
Online Advertising
Sherlock specializes in performance and direct-response campaigns. Google Ads is very suitable for this. Over the years, we have also provided many Awareness campaigns across various channels such as Youtube and Facebook.
At Sherlock, we like a differentiated approach with a combination of display and video ads on different channels and direct response text ads. We combine these tactics with intelligent remarketing campaigns to bring in maximum conversions.
Google textads
Google is the largest search engine in the world and is used by 95% of searchers (in Belgium). But did you know that there are also many other search engines?
Bing, for example, has a much smaller share but also there is a group of people that could be very interesting for you. On Bing, we often find a slightly older target group that converts very well.
When your (target) audience searches for your products, services, or company in a search engine, ads in the search engine ensure that you are found immediately.
Only pay when someone clicks on your ads and visits your website.
Display advertising
Large and small websites can sell ad space through the Google Display network. These display ads can be banners, videos, or text ads. These banners can be seen on any device, from desktop to mobile and from smart TV to game console.
Your ad can therefore be shown wherever the target audience is.
The best-known variant of Display Ads is Google Display ads. In the Google Display network alone, there are over two million websites and over 650,000 apps, and it is possible to advertise on the website and apps on YouTube.
In addition to this huge Google network, we can also place targeted ads on premium Display networks. For example, we use other websites so that the ad can also appear in national newspapers.
Depending on your desired location and interest groups, Sherlock places your ads on all the networks that are relevant to your campaign.
Video advertising
The time when everyone only watches linear TV is long gone. If you want to capture attention, you must also have an online presence on YouTube, online videos, and other online channels where people watch TV programs and videos.
Video ads are shown on desktops, laptops, mobile devices, game consoles, and smart TVs. All high-impact platforms to show your video message to your target audience.
With video ads, you can reach potential customers and urge them to take action to spread the word about your product, service, or business.
Advertising on Facebook and Instagram
Reach current or prospective customers and fans. More than two billion people worldwide use Facebook every day. Whoever you want to reach, you will find them on Facebook!
Facebook ads appear in different places and on different devices. Show your ads in the news feed or in the right column, on Instagram, Messenger, and on the Facebook Audience network.
LinkedIn advertising
Are you a B2B company? If your product, service, or company sells to other companies, you can’t go around LinkedIn.
LinkedIn is the world’s largest professional network.
LinkedIn has 560 million active professionals worldwide. Reach your target audience through their job title, employer, industry, or one of the many other targeting methods.
Do you want to drive more B2B purchases? Want to increase your brand awareness or get more event registrations?
Google Shopping ads
Do you sell products online? Then you should definitely use the power of Shopping ads through Google Shopping.
Businesses can instantly showcase their products to potential customers through Google Shopping ads. Users can instantly compare prices and product information without having to visit websites.
As an advertiser, you only pay when someone clicks through to your webshop. At that moment, there is already a very strong buying intention.
Use Shopping Ads to show your products to potential customers and lower the threshold to purchase.
Retargeting
Retargeting (also called remarketing) is a form of targeted online advertising where ads are shown to people based on their previous (online) interactions with the company.
These ads work through tags, pixels, or cookies that are placed when people visit your website , social media channel, video or application. This allows users to be found across the Internet through search ads, Display ads, and video ads.
Retargeting is the best way to re-target app users, video viewers, and website and social media visitors with targeted messages, promotions, or specific products (that the user may or may not have viewed).
App installation & in-app conversions
Do you have a mobile app and want more downloads? Do you want your app to be opened more often or for users to go to a specific part of the app? Then an app installation campaign is THE right solution.
We can show ads to new people and a target group that has already installed the app through different targeting options. We can even target users who have recently purchased a new phone.
There are so many possibilities. Find out which one suits your app best.
Strategie & Analyse
Before you just start investing time and money in online marketing, a solid strategy and analysis are one of the things that many companies skip but can make ALL THE difference.
Determining your online strategy starts with a thorough analysis and setting concrete targets.
Sherlock SEO then translates the outcome of this analysis and the established targets into your online strategy with the corresponding concrete actions.
Which channels do we use for which target group? What kind of content or advertisements do we need, and when to seduce your target group via a particular channel?
The Sherlock SEO marketing and measurement model is your guide to better online marketing. Online marketing that DOES deliver results.
Online Marketing Strategy
How will my business become successful online? How can I reach my potential customers? What online channels should I use?
Online success starts by formulating a solid online marketing strategy.
At Sherlock SEO, we try not to make things more complicated than necessary. That’s why we always start our collaboration by taking a critical look at your current approach and asking ourselves: why are you doing what you’re doing now?
Then we can put our fingers on the painful spots and know what your pain points are. We then translate these pain points into a strategy with the formulation of clear objectives, mapping your target group, and preparing a clear and achievable action plan.
Do you want to move forward your business with Sherlock SEO and a solid online marketing strategy? Then get in touch.
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