Online Marketing

Online marketing from A to Z

Search Engine Optimization (SEO)

Where people used to go to a store or friend to get a reference or advice, today the modern consumer turns to Google. If you are not ranking on top of the search engine you do not exist. SEO ensures that your website is visible in Google. The higher your rank, the more potential customers will find their way to your website. To rank high, the search engine must be able to read and understand your website correct. It is of crucial importance that your website responds perfectly to the algorithms of the search engine. Building pages logically, publishing good content, structuring URLs logically, tagging or naming images correctly… SEO involves a lot of work. Sherlock SEO Agency helps you to monitor your website health 24/7 and works with you to develop a plan to achieve your business goals in the most optimal way.

Website Audits

A good health of your website is necessary to score high in Google. An audit shows the issues and opportunities. It is possible to monitor your website 24/7 this way you prevent issues becoming real problems. The symptoms we encounter on websites often point to an underlying problem that requires a structural approach. An audit is a first logical step to rank high in search engines. On the basis of an extensive questionnaire and consultation, we determine which audit best suits the needs of your objectives. The analysis performed by our consultants often provides surprising insights. Did you know that there are many things that are often overlooked in an SEO audit because they require years of training? Some things are impossible to find out with just a standard SEO report. Sherlock as an SEO specialist wants to deliver structural solutions that contribute to lasting success.

SEO & Online Marketing Strategy

After an extensive online market research, all acquired insights come together in a holistic strategy. Get to work with your opportunities, threats, weaknesses and strengths, but also with those of your competitors. A digital marketing plan provides a basis for further collaboration. A good SEO strategy is indispensable for a digital marketing plan to succeed. Take your SEO to the next level with Sherlock SEO Agency.

Technical SEO

Technical SEO is the foundation of online marketing success. By improving the technology and information architecture of your website you make life better for the search engines and your visitor. A website must load quickly and the most important information must be easy to find. Every day we see how website performance has a direct effect on conversions. The technical side of marketing is now an integral part of a successful digital marketing strategy.

Onpage SEO

Without content, you won’t be found online. Onpage SEO is the optimization of content so that your website content becomes more complete, more qualitative and more readable for both humans and machines. We do this by adding the right keywords in the right places, placing internal links and writing new pages or even removing inferior pages. Because your beautiful texts should be seen, shouldn’t they?
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SEO Copywriting

Without content, you won’t be found online. And SEO is more than just copywriting, but the texts on your website might just be the easiest thing to create more impact quickly. Just test it out, write one text every day for thirty days and six months later you will have much more visitors than today. Invest in a professional SEO copywriter or why not a whole content team and drive your website forward!
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Linkbuilding, Off-Page SEO & Digital PR

Links that point from other websites to yours are called backlinks. Obtaining or building these links is also called offpage SEO or Digital PR. A link to your website is like a recommendation to Google. The more you are an expert in your field the easier it is to gather quality links.Yyou might just not have a clue how to gather those links, luckily Sherlock does. If technical and content-related SEO are optimal but prove insufficient we find that competitors often collected more backlinks. A digital PR campaign can help to get that nr1 position.

Local SEO

The first successes we achieved in SEO were with companies that generated more sales from customers in their direct neighborhood. For more than 10 years, we have helped many companies generate more local visibility by optimizing for local searches. You don’t have the time or the knowledge to be involved with Online Marketing? This doesn’t have to be a problem. Make sure you have an optimal website that performs technically and content-wise and make sure you send enough external signals of trust to Google (e.g. by optimizing Google My Business and consistent online listings).

Online Reputation Management

Your reputation is worth its weight in gold, both online and offline. You don’t build a reputation in one day, so it is important to give it extra attention. Before people contact you they use the Internet to find out whether you can be trusted. To generate more trust online you can do several things. The most important thing to address is customer references. You can ask for references on Google My Business and on your Facebook page. There are several review platforms and each niche has specific websites that are necessary to increase your online reputation.

Online Adverting

Sherlock specializes in performance and direct-response campaigns. Google Ads is very suitable for this. Over the years we have also provided many Awareness campaigns across a mix of channels such as Youtube and Facebook. At Sherlock we really like a differentiated approach with a combination of display and video ads on different channels and direct response text ads. We combine these tactics with intelligent remarketing campaigns to bring in maximum conversions.

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Google is the largest search engine in the world and is used by 95% of searchers (in Belgium). But did you know that there are also many other search engines? Bing, for example, has a much smaller share but also there is a group of people that could be very interesting for you. On Bing we often find a slightly older target group that converts very well. When your (target) audience searches for your products, services or company in a search engine, ads in the search engine ensure that you are found immediately. Only pay when someone clicks on your ads and visits your website.

Display ads

Large and small websites can sell ad space through the Google Display network. These display ads can be banners, videos or text ads. These banners can be seen on any device, from desktop to mobile and from smart TV to game console. Your ad can therefore be shown wherever the target audience is. The best known variant of Display Ads are the Google Display ads. In the Google Display network alone there are over two million websites, over 650,000 apps and it is possible to advertise on the website and apps of YouTube.
In addition to this huge Google network, we can also place targeted ads on premium Display networks. For example, we make use of other websites so that the ad can also appear in national newspapers. Depending on your desired location and interest groups, Sherlock places your ads on all the networks that are relevant to your campaign.

Video ads

The time when everyone only watches linear TV is long gone. If you want to capture attention then you must also have an online presence on YouTube, online videos and other online video channels where people also watch TV programs and videos. Video ads are shown on desktops, laptops, mobile devices, game consoles and smart TVs. All high-impact platforms to show your video message to your target audience. With video ads, you can reach potential customers and urge them to take action to spread the word about your product, service or business.

Advertising on Facebook and Instagram

Reach current or prospective customers and fans. More than two billion people worldwide use Facebook every day. Whoever you want to reach, you will find them on Facebook! Facebook ads appear in different places and on different devices. Show your ads in the news feed or in the right column, on Instagram, Messenger and on the Facebook Audience network.

LinkedIn ads

Are you a B2B company? If your product, service or company sells to other companies then you can’t go around LinkedIn. LinkedIn is the world’s largest professional network. LinkedIn has 560 million active professionals worldwide. Reach your target audience through their job title, their employer, industry or one of the many other targeting methods. Do you want to drive more B2B purchases? Want to increase your brand awareness or get more event registrations?

Google Shopping ads

Do you sell products online? Then you should definitely use the power of Shopping ads through Google Shopping. Through Google Shopping ads, businesses can instantly showcase their products to potential customers. Users can instantly compare prices and product information without having to visit websites. As an advertiser, you only pay when someone clicks through to your webshop. At that moment there is already a very strong buying intention. Use Shopping Ads to show your products to potential customers and lower the threshold to purchase.

Retargeting

Retargeting (also called remarketing) is a form of targeted online advertising where ads are shown to people based on their previous (online) interactions with the company. These ads work through tags, pixels or cookies that are placed when people visit your website , social media channel, video or application. This allows users to be found across the Internet through search ads, Display ads and video ads. Retargeting is the best way to re-target app users, video viewers, website and social media visitors with targeted messages, promotions or specific products (that the user may or may not have viewed).

App installation & in-app conversions

Do you have a mobile app and want more downloads? Do you want your app to be opened more often or for users to go to a specific part of the app? Then an app installation campaign is the right solution. Through different targeting options we can show ads to new people, but also to a target group that has already installed the app. We can even target users who have recently purchased a new phone. There are so many possibilities. Find out which one suits your app best.

Digital custom Solutions