Google Ads

What is search engine advertising (SEA)?

The purpose of the search engine is to help the user answer questions, find products or services and information. To do so, the user types in one or more keywords (“query”/”search term”). The result from this search is a page with results that match the search query.

This returned list is populated with organic and paid placements. To ensure your product or service is shown in an ad to the right user, keywords are linked to your ads. Once a user clicks on the ad they go to the section of the website linked to the ad that best matches the search query.

As an advertiser you only pay when an ad is clicked. Therefore, Google Ads is called cost per click or pay per click advertising (PPC) Marketing.

Talk to one of our Google Ads Marketing Consultants, they are happy to help you discuss business strategy. Outsource your Online Advertising to Sherlock, your Trusted Google Partner. Since 2008.

Fun Fact: Our Senior Advertising Specialist has been advising on more than 1.000 Google Ads accounts when she worked for Google Partners for Five years. We still advise other acencies to this day. Our Founder was the driving force behind  his parents’ family owned business digital marketing setup and grewwith an future proof digital approach

content, ads and on a combination of offline and online advertising and  and is a maniac when it comes to focus on conversion and money. We are modern creative marketers, analysts, and entrepreneurs, just like you.


What search engines are there?

The best known search engine is Google. But there are several search engines that can be advertised on such as Bing and Yahoo or Baidu (Russia) and Yandex (China). Then you also have the Google App store (for Apps only).

The ads are in the search engines at the top and bottom of the page. YouTube can also be seen as a search engine (the 2largest search engine in the world). Read more about advertising on YouTube.

An online search is used in 85% of purchases to research a product and/or supplier before making a purchase. And if you know that 98% of the population has access to the Internet and Google has a market share of 93% then the conclusion is clear. It is important for every company to be found in the search engine. So your ideal customer is on Google. And being present in Google ensures higher brand awareness, more visitors to your website and ultimately it can lead to more leads and higher sales. The team of Sherlock SEO is here to support you. We can fully design, implement and follow up on your online advertising strategy. It is also possible for us to carry out part of the strategy or to analyze your current online campaigns in a SEA audit.

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Prices of search engine advertising

We often get the question “what will it cost? We cannot answer this question directly. With us you don’t get standard package prices. Every company is different and based on company information (such as target group, region, products/services) we make an appropriate proposal. The price reflects the time and budget required to build and manage a successful campaign.

It is important to know that we need to have enough correct data to make informed decisions. The collected data enables us to draw statistically relevant conclusions. This means that you either have to advertise with a low to medium budget for some time or you have to invest a lot in a short time to collect sufficient data (if there is sufficient search volume in the market).

Do you want successful and appropriate campaigns for your business? Then choose Sherlock SEO Agency. Contact for a free consultation or request an SEA audit.

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