Online Advertising with Google Ads

Online Advertising with Google Ads

What is search engine advertising (SEA)?

The purpose of the search engine is to help the user answer questions, find products or services and information. To do this, the user types in 1 or more words (key or search words) and then sees a list of links (and sometimes direct answers) to websites that match the search query. This list of results consists of paid (ads) and non-paid links. To ensure that your product or service is shown in an ad to the right user, keywords are linked to the ads. Once a user clicks on the ad they go to the section of the website linked to the ad that best matches the search query. The advertiser only pays when an ad is clicked. Therefore, this is also called cost per click or pay per click advertising (PPC).

What search engines are there?

The best known search engine is Google. But there are several search engines that can be advertised on such as Bing and Yahoo or Baidu (Russia) and Yandex (China). Then you also have the Google App store (for Apps only).

The ads are in the search engines at the top and bottom of the page. YouTube can also be seen as a search engine (the 2largest search engine in the world). Read more about advertising on YouTube.

An online search is used in 85% of purchases to research a product and/or supplier before making a purchase. And if you know that 98% of the population has access to the Internet and Google has a market share of 93% then the conclusion is clear. It is important for every company to be found in the search engine. So your ideal customer is on Google. And being present in Google ensures higher brand awareness, more visitors to your website and ultimately it can lead to more leads and higher sales. The team of Sherlock SEO is here to support you. We can fully design, implement and follow up on your online advertising strategy. It is also possible for us to carry out part of the strategy or to analyze your current online campaigns in a SEA audit.

Prices of search engine advertising

We often get the question “what will it cost? We cannot answer this question directly. With us you don’t get standard package prices. Every company is different and based on company information (such as target group, region, products/services) we make an appropriate proposal. The price reflects the time and budget required to build and manage a successful campaign. It is important to know that we need to have enough correct data to make informed decisions. The collected data enables us to draw statistically relevant conclusions. This means that you either have to advertise with a low to medium budget for some time or you have to invest a lot in a short time to collect sufficient data (if there is sufficient search volume in the market). Do you want successful and appropriate campaigns for your business? Then choose Sherlock SEO Agency. Contact for a free consultation or request an SEA audit.

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