SEO Search Engine Optimization
SEO Search Engine Optimization
Scoring in Google with Search Engine Marketing
Almost every purchase today starts with a search on the Internet. SEO (Search Engine Optimization) aims to get your website ranked higher in the search engine. A professional SEO approach ensures sustainable organic business results. Everything starts with the right technical basis, so your qualitative and relevant content comes into its own. As icing on the cake, organic promotion maximizes your online visibility. Before you can get started you need an SEO audit and an SEO strategy. An SEO plan will enable you to achieve your SEO goals. The Sherlock SEO specialists maximize your visibility in an organic way. If you are a company that cares about quality, you will appreciate the Sherlock SEO approach.
There are many SEO audit tools on the market. An SEO specialist extracts the priorities from all the data and shows you which actions contribute most to SEO success in the short term. An SEO audit is always customized. As an SEO specialist, we have a number of standard SEO audit tools at our disposal, but the emphasis we place on them depends on a whole range of parameters. Some examples of audits we regularly conduct:
- technical SEO audit
- On-page SEO audit
- link building audit
- competitive analysis
- gap analysis
- Keyword audit
If you are looking for a complete and thorough digital marketing strategy, we recommend that you have a comprehensive SEO audit done. Technical SEO is the basis of this audit, but to build a solid strategy you need more data. A thorough market research is necessary. A good online strategy takes into account your competitors, the online advertising market and social media. Positioning, branding and UX/UI also influence your SEO. Contact Sherlock SEO for your digital strategy. Strategic SEO is the sauce between SEO and digital marketing (Social, content, development, customer-success, etc). With SEOPOLY®, Sherlock SEO Agency developed a unique approach to involve your entire organization in your online marketing strategy.
Most people are aware that SEO revolves around the content on your website. Content is king. That king also needs a castle and that is technical SEO. Technical SEO has to do with whether Google can visit your website and whether your content will be read optimally by Google and thus rank high in the results list. Developers do have strong technical knowledge but often lack the background of how search engines work. Marketing and communication specialists often lack the technical knowledge. The SEO specialist Sits right in between those two. Is your website optimally accessible for both Google and visitors? Do you have an ideal website structure? How optimally do your internal links drive link value to your most important pages? What is the state of your robots.txt, sitemaps, canonicals, … Do you hear it thundering in Cologne? Call the Sherlock inspectors for a technical SEO audit or 24/7 monitoring.
Onpage SEO is about the elements that you can adjust on your page as a function of your website optimization. This involves things like urls, titles and headers. Of course it is also about search terms. If you have never worked on your SEO, onpage SEO optimization is often easy to implement and has a fairly quick effect. Onpage SEO, like technical SEO, is important for the overall health of your website. Many people are familiar with the term content marketing. But what is content marketing without good onpage SEO? Search terms are at the heart of the Google algorithm and are indispensable for your onpage SEO but it’s a shame to neglect your onpage SEO if you invest a lot of time, money and effort into your content. The content of your website ensures relevance. By taking advantage of all the optimization opportunities available in On-Page SEO, you ensure that Google understands your page content in the best possible way.
When you think of SEO copywriting, do you think of a SEO copywriter who sprinkles a magic sauce of letters over your texts? A professional SEO copywriter knows the search intent of your target audience and places your SEO texts in the right place on your website. Internal links are an indispensable part of a good text. A good SEO text does what it needs to do. And text is more than just words: headers, listings, images…. Have you ever compared your page to other pages that rank for the same topic? Optimal SEO copy is so much more than just words. If you have copywriters on staff, Sherlock will make sure that they can deliver so much more. Search terms underlie the Google algorithm and are indispensable for good SEO rankings but these days it takes more than some keywords. Entities, topics, schema and results pages that are different for each search don’t make SEO copywriting any easier. The content of your website ensures relevance. With optimal SEO copy, make sure Google understands your page content as best as possible.
Link building, is also called off-page SEO. Link building is the building of links. these are links that are not on your own website, hence the name off-site SEO. Other names for link building are digital PR or organic promotion. Google itself says that you should not do link building. Links are an important factor in ranking high in competitive niches. And if you’re not allowed to build or buy links then you have to earn them! Building links to your website is quite an art. Google punishes websites with a “penalty” if they find that you abuse links. The penalty is that you will be removed from the index. This doesn’t mean you should be fearful of links, quite the opposite. Every business with a personality has different opportunities to collect links. Contact us for a creative link building campaign.
Are you a business that relies on customers from your neighborhood, area or village? Businesses that depend on customers from the immediate region need local SEO. What you usually see with local SEO is that you see a 3-pack in the search results. The 3-pack is a Google Maps integration with three business locations. With the advent of the internet, opportunities have been added for local businesses to generate more visibility but at the same time, there are still many SMEs and small independents who are making much too little use of local SEO. The background and initial succcesses of Sherlock SEO are largely based on k local SEO. Sherlock is happy to help you build and promote your website.
Online Reputation Management
Your reputation is worth its weight in gold, both online and offline. You don’t build a reputation in one day, so it is important to give it extra attention. Before people contact you they use the Internet to find out whether you can be trusted. To generate more trust online you can do several things. The most important thing to address is customer references. You can ask for references on Google My Business and on your Facebook page. There are several review platforms and each niche has specific websites that are necessary to increase your online reputation.