Sherlock SEO Audit Agency
Mostly SEO audits check for issues and opportunities in one of the following categories: crawling/indexing/ranking.
These are the main sections within Google Search Console, but there is more hidden in plain sight.
At Sherlock SEO Agency we are very proud of our SEO-auditing process. In our onboarding process we make sure we really understand your business, your positioning, your products/servics and your competitors.
We look at more than just keywords and links. We look at UX, we look at trust-factors, we take into consideration usability and conversion-optimization. Just like Google and your clients we take everything into consideration. Because SEO is not about traffic but about making your business money.
Every agency will have other focus points, tools and ways of interpreting the data. We pride ourselves in our holistic approach. You might even say we are built an online marketing audit with a focus on search engine marketing.
What is SEO-Auditing?
SEO auditing is analyzing errors that hinder search engines from crawling, indexing or ranking your website on either technical, on-page or off-page SEO factors.
Determining, prioritising and communicating the most crucial SEO-factors in order to change the desired outcome. Our SEO Inspectors do this in the following way:
Do you make it easy for users and search engines to navigate your website?
A (search engine) bot; eg. Googlebot visiting your website is what we call crawling. Make sure all your important pages are ‘search engine friendly’ aka ‘crawlable’,.
Most small and medium sized business have some issues regarding crawling;
- Make sure your most important pages are crawled regularly (often daily)
- Don’t overcomplicate crawling with technical-SEO debt
Indexing issues? Send us a message and discuss.
Google dislikes and does not show millions of websites, is your website one of those?
Google is like a librarian, keeping track of what happens on the internet, and saving this in its database. This Google-database of the internet is what we call ‘the index’.
Search engines put a lot of effort in building a quality index with quality results. Make sure to build high quality website content that is up-to-date, shows your expertise, authority and trust and your indexation will improve drastically. Trust us, we have done it hundreds of times for business of all sizes and niches and in multiple locations.
There can be only one website ranking #1 on top of Google. Is your page considered ‘the best’?
For every search query a list with the most relevant results gets displayed in the SERP (Search Engine Results Page). Search engines keep track of the keyword, page, position and the amount of clicks your webpage received.
Rank higher for more keywords and get more prospective buyers visit your website. Envision what SEO brings to your business once you are able to rank, attract and convert those anonymous, but very interested, visitors into buyers and build long lasting client relations.
Talk to us about how we helped many business owners build a business through Search Engine Marketing.
What SEO-Auditing agency to choose?
Depending on your business you need to find an agency that fits your need:
- do you have a small (<100 pages) or large (>1MIO) website?
- business type: local business, Ecommerce, publisher, SaaS, or any other vertical?
- what SEO do you need? technical, on page, off page, news, images, …
- do you also need campaigns on other channels?
- do you need performance, creative or both?
- what’s your budget? is that for one project or recurring?
- do you have the resources to deliver on the output of your audit?
- business-oriented or SEO-oriented?
- pure SEO-oriented or also offering full-service and acting as a SPOC?
- do you want a SPOC or work with lot of different partners?
We care about your business outcome first and we make sure all our work aligns with your goals. We can audit a very specific part of SEO or build a data driven digital marketing strategy.
If you want to rank high in Google you need to optimize SEO. If you want your business results to improve you need to optimize for business outcomes. professionally plan digital marketing campaigns.
The Google algortime is different for each search and niche, thus each audit is also fully personalized and the outcome will depend on your business and goals.
SEO check, audit or strategie?
Since everyone’s budget and requirements are different we developed a modular approach.
- We can set up dashboards in Google Looker Studio containing Search Console data
- We can set up regular crawls with our cloud crawlers and feed that data in Looker Studio or via another reporting platform
For each client, we conduct a standard internal automated SEO audit on a periodic basis and your website is monitored 24/7 for critical SEO errors. An SEO check can be compared to small maintenance for your car. Your most important SEO issues are checked and solved if possible.
An SEO audit looks further, there is for example also a keyword or competition research conducted. Companies that want to score in the long run with online marketing always ask for a comprehensive SEO audit. In this holistic SEO audit technical, content and promotional factors are considered including advertising and social. All factors are compared against your competition. The SEO analysis is converted into an SEO or online marketing strategy.
SEO audit costs
What is the price of an SEO audit? A legitimate question. The first question is what SEO audit you need. To determine this we have a comprehensive questionnaire. We do not have standard rates simply because every website is different. Some questions we need to know the answers to: Do you want an audit of your technology, content or links?
Do you want to take competition into account? How strong is your competition? How many pages does your website have, how many languages does your website contain, do you work locally, regionally, nationally or internationally? Is there any seasonality? … You understand that when the list of things you can take into account is almost endless it is easier to start from your budget or business objective.
It goes without saying that a basic SEO check is cheaper than an extensive audit or continuous monitoring, follow-up and before we can estimate the time we need to audit your website. Ask us to fill out the questionnaire and our SEO Experts discusses the options.
Free SEO tools vs SEO analyst
Why have an SEO audit performed by an SEO professional? A simple search on Google for (free) SEO audit and SEO tools will give you thousands of results. The SEO market is natural and there are many (free) tools on the market. So why should you engage with a true SEO expert?
To demonstrate the difference between software and an SEO expert the following example: We received an inquiry from a local company, they wanted to appear on the first page of Google for a competitive term. Despite all their efforts, they had failed to do so themselves. These people had a very good knowledge of SEO and yet the website was not progressing.
They had read all the blogs on SEO and used all the free tools. We found out that links and authority were a big problem to rank higher for their search term. Since the client couldn’t just achieve that authority and links it was decided to fix other important SEO issues.
The website got a new structure, navigation, UX and search terms, internal links and schema markup were optimized. The website received 600% more visits within the 3 weeks and the client’s sales increased significantly. Whether you do need an SEO you can also read in this google help article, be sure to check out the first link to Google’s SEO starter guide and if you don’t have much time download the one page version here.
What after your SEO audit?
After an SEO audit, the SEO recommendations need to be implemented. Depending on who needs to carry out the advice and what is possible within the budget, a timeline is drawn up. Many clients choose an SEO package to have some work done on a monthly basis.
A Monthly SEO maintenance package can take many forms: Small and medium-sized businesses typically outsource all of their online marketing to Sherlock. For these SMEs, we perform various activities on a monthly basis. In addition to SEO audits, you can turn to Sherlock for: copywriting, content creation (graphic/video/animation), PR, link building, advertising, web analytics.
Marketing managers and agencies often ask for help in carrying out the work after an SEO Audit. We offer SEO consulting to support your internal teams (developers, content, marketing, PR). Regardless of your business type or size, you can of course take an audit with no further obligations. Please fill out the contact form below and we will get back to you as soon as possible.
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