SEO-writing is similar to other web advertising copywriting as it is dependent of the goal and context such as who will read the copy, is it informative or commercial what is the preferred outcome, etc…
An SEO-copywriter is used to writing SEO copy. The SEO copywriter will receive SEO-briefings with SEO-copywriting instructions from an SEO analyst or SEO-project manager. In an agency all these different roles surrounding SEO-copywriting are available in-house and they are all involved in the process of high-quality, high-velocity SEO-copywriting.
Examples of SEO work related to SEO-Copywriting: SEO-strategy, planning, SEO-research, SEO-reporting and client communications. Based on the Search Engine Results Pages an SEO agency builds SEO-guidelines, SEO-scripts and SEO-templates for boilerplate content in order to improve content creation.
Do you still think adding more words or recurrences of your focus keyword is a valid SEO-Copywriting strategy? Talk to an unbiased SEO-specialist and optimize for search intent and not for keywords. Are you looking to rewrite your homepage, service page or a blog page?
Let’s define your money keywords and talk about what professional copywriting services look like to you, talk to us.
Your copy can make or break not just your traffic stats but also your website conversion rate. What does it take to being a great SEO-copywriter?
A great SEO-copywriter understands the audience, the action we want the user to take and is able to vary its writing style dependent on the reader. A great SEO-copywriter knows how to balance SEO and readability. Most importantly, the best SEO-copywriters know how to capture your attention.
How good is the quality of your SEO-copywriting? let us evaluate your SEO-copy together during a free discovery session.
We can never say it enough, texts should be written in a helpful manner. SEO-copywriting starts with the end user in mind, then make sure you use the right keywords in the right places.
Search engines are really good in analyzing your website content. In the early days Google mostly understood words and links. Today Google’s algorithms are pretty good in understanding search intent and knowing what pages to show and why.
Don’t make the mistake to use the same tools as everyone else in the same way as every other website. A good SEO-copywriter helps you to stand out from the crowd and rank high in search engines at the same time.
Usability and user experience may be expensive words but we can’t stress it enough. Everything in online marketing revolves around usability and user experience. But what does this mean in combination with SEO copywriting? It comes down to the fact that if the text doesn’t match the search intent of your website visitor, he or she will leave.
Just like a first impression in real life, your texts are the first impression of your website. So make sure you have an optimal user experience by writing texts that address the right target group, use the correct terminology and tone and provoke the right action.
When is your SEO copy optimized enough? Google obviously looks at the recurrence of your keywords, to what extent you mention the keyword and in what places you do this but Google also looks further. Google knows when a text is well written and for whom you are writing by looking at the structure, terminology and grammar.
Google also looks at whether your texts are complete, this means for example that you use synonyms and highlight related topics. Whether your text is SEO-proof is entirely up to you. Do you want to score NR1? Do you want your text to rank for 100 keywords? Do you want to collect backlinks? We advise you to write holistic texts that survive the test of time. That way you’ll have the best chance that both Google and your website visitor like them.
Always write with a certain goal in mind, that way every text is different. There are texts for product pages, blog pages, services pages or social media and the different goals per text can vary greatly: sell, inform, read more, subscribe to your newsletter…
Think carefully before you write a text. It’s best to plan this in advance with your SEO strategy and keyword research. A creative copywriter can write any kind of text and makes sure your texts achieve the result you have in mind.
View the your result in the SERP (Search Engine Result Page) or search results page as an advertisement. To get your website to show up in the search results optimize your “on-page SEO”. Your website has the following SEO elements: The blue link (your meta title), the green url (your web address) and the description in black (meta description).
The SEO copywriter pays special attention to these elements. Just like internal links. Are you paying enough attention to all these SEO details?
Content marketing, inbound marketing and SEO are terms that describe roughly the same activity but each from a different perspective. Content marketing emphasizes promoting content, inbound emphasizes garnering organic traffic and SEO has a more technical connotation. At Sherlock, we believe that SEO is all-encompassing.
No matter how you define it, at Sherlock we always consider the search engines when writing your copy. Whether your copy is for PR, social or offline.
Even if you know your product and customers through and through, thanks to professional keyword research your SEO texts will be even more holistic and semantically connected. Keyword research provides an interesting insight into how people search for your product or service. You generate new content and angles that are important to your ideal customer. In a keyword research we also look at whether your website structure is optimal.
Need SEO copywriting for web pages written by a professional SEO copywriter? The Sherlock SEO copywriting experts will take care of your quality web texts. We have different rates for all types of texts. Contact us to see what type of copy you need, what purpose it should serve and whether additional keyword research and possibly an SEO strategy is needed.
Did you have a website created with a lot of great copy but never paid much attention to your SEO? That’s possible, in fact it happens more often than you think. Many websites are delivered without titles or meta descriptions or these are generic, duplicate or not logically structured. Ask an SEO expert to take a look at your on-page SEO. Our SEO copywriters optimize the onpage SEO for various websites on a daily basis. Ask the Sherlock SEO copywriters to take a look in a onpage SEO audit at how good your onpage SEO copy is!
Blogging used to be a ‘hot’ item, today it is still an important source of traffic and income for many. Do you want to benefit from blog articles that bring in money in the form of engagement such as subscribers to your newsletter or people sharing your article on social media? Contact the Sherlock SEO copywriting experts, we will work with you to see which articles can bring in the most revenue in the short term.
If you are active on social media then you need to write new texts for your posts every day. These texts should attract attention and provoke interaction. Technically speaking, texts on social media are not seo texts and social media has no direct influence on SEO. However, social media is indirectly very important for your SEO because it provides recognition of your brand. And studies show that if you use your keywords in your posts on social media you elicit more engagement. Sounds logical, right? If you want to get even smarter about social media get in touch soon.
Are you already doing link building? And do you know what Linkbuilding has to do with SEO copy? Did you know that Google not only reads and analyzes the text on the link text (anchor texts or anchortexts) but also the text around the link (check: bag of words) and in the page! Yes indeed. Link building has changed a lot and Sherlock always provides links from quality pages. If we write articles for guest blogging or content marketing, we always provide the appropriate text and good links to it.