Website analytics is the collection, analysis, evaluation and reporting of website statistics. Thanks to website analysis you get more insight into your visitors (demographics), how visitors end up on your website (acquisition), what your website visitors do on your website (behavior) and what this yields (conversion). Thanks to a good understanding of this data you can optimize your strategy planning. Web analytics can also be used for business and market research, such as SEO audits
, and competitive analysis. The collected insights are converted into practical advice to improve your marketing campaigns and to estimate how traffic to the website, website behavior and the outcome changes over time. In SEO, data analytics is of utmost importance as SEO should always serve your business purpose and never stand alone. If you are looking for a website analytics expert then you have come to the right place!