Measure twice, cut once
Data – Tracking – Webanalytics – Pixels – Cookies – Heatmaps
Get valuable insights from your data
Web analytics is of the utmost importance for the success of your Internet marketing strategy. Everything starts with correct data and the right analysis. Sherlock provides insights that make your business grow. In addition to your website, in our audits we ensure that sufficient attention is paid to external factors that influence your online results. Your competitors do not stand still and Google rankings change daily. If you want to rank high it is important to make the right choices. A project with Sherlock therefore always starts with market research (SEO audit). With over 10 years of experience with more than 160 customers, we are confident that we can help you to get more out of the Internet!
Website analytics
Website analytics is the collection, analysis, evaluation and reporting of website statistics. Thanks to website analysis you get more insight into your visitors (demographics), how visitors end up on your website (acquisition), what your website visitors do on your website (behavior) and what this yields (conversion). Thanks to a good understanding of this data you can optimize your strategy planning. Web analytics can also be used for business and market research, such as SEO audits, and competitive analysis. The collected insights are converted into practical advice to improve your marketing campaigns and to estimate how traffic to the website, website behavior and the outcome changes over time. In SEO, data analytics is of utmost importance as SEO should always serve your business purpose and never stand alone. If you are looking for a website analytics expert then you have come to the right place!
Google Analytics
Google Analytics is free web analytics service from Google that analyzes and reports on your website traffic. There is also a paid version (360). Google Analytics is a part of the Google Marketing Platform. Google Analytics is the most widely used web analytics service on the web and available for free. Google Analytics can collect both website and app (IOS, Android) data.
Meer over Google Analytics
Google Tag Manager
Google Tag Manager is a tag management system from Google. You control JavaScript and HTML tags without having to make any changes in the code of your website. The tags are used for tracking and analysis on your website. For example, Google Analytics is loaded via Google Tag Manager. Are you only using basic Google Analytics events? Contact Sherlock today to set up an advanced configuration of Google Tagmanger. Because insight pays off!
User insights
With heatmaps, screen captures of mouse movements, surveys and queries you can get so many more insights into your users. When we launch campaigns we always provide additional insights by using software like Hotjar. Often we also use software like Typeform to survey your customers. Ask Sherlock for advice and get more insights from your website users!
